Property Management Blog

If you are a real estate agent or even a broker, you must know how much of a fact it is when we say that you must have played many roles in your career. You must have been an educator, a guide, a negotiator as well as a sale person. There is no end to the role a real estate agent has to take. However, these are nothing compared to the most crucial role of being a marketer.

How do you start with your lead? Well, initial contact is how you start. When you get a lead, you make contact with that person. Follows ups are a must as well, and the best way to attain this is to learn text message marketing. This is the quickest and reliable way to keep reminding your potential customer about the house he or she is interested in.

Staying ahead of the competition is the only thing that makes you a star real estate agent. It would help if you had both innovation and efficiency to ace the real estate market. If you think that you are already doing your marketing on social media and that’s enough, you need to rethink your strategy. Text messaging marketing is the most efficient as well as the quickest way to send a reminder or a promotion to all your old and new customers.

It’s a fact that most buyers use search engines and various sites to find property listing, but a quarter of that uses their phones to search. So, to ignore the text, message marketing wouldn’t be a smart thing to do. Here’s a guide to why text message marketing is a new big thing and why you should be doing it too.

Using the various Campaigns of SMS Marketing:

Opt-In Campaigns for SMS marketing:

Shortcodes is one way of using SMS marketing to get your real estate services to all of your clients in a very efficient manner. With the help of shortcodes, your clients can reverts back to you instantly, give you all the details you need.

Bulk Text Messaging:

The bulk message is another great way to send your message to a number of people with one clink. A great many applications, as well as sites, give you the option of adding a list of people. The broadcast list in Whatsapp is a great example. This way, you can send your message to all of them at once. You can also schedule your message to be sent at optimum timings. This is the best way you can remind your clients about the promotion, new listings as well as discounts that you are offering. You can also choose automated replies to guide the customers until the time you personally revert back to them.

Information To Include In text messaging Marketing:

What you add in your Text message marketing is very important. It’s crucial that you add only the relevant information here, as the client will not bother to read the whole thing if it’s too long. Customize it to the best of your ability, add all your relative links as well as contact details. Also, add a link to Google map and your profile. If you are sending a promotional message with a particular property in mind, you should also add the size and price of the property as well as the location of the property.

Maximizing the Potential of your SMS marketing:

Using SMS marketing to your full advantage is the whole point of this process. Here’s how you can do that.

Text Riders:

Do you know the “For Sale” sign that people use to place outside their property to attract potential buyers? A test rider is the same thing but with a twist. With a text rider sign, you provide people with information to contact you rather the stop and come inquire about the property there and then. They can note down the number and later message the agent to check out about the property. These text riders can be placed on webs as well; also you can email your client list regarding the text service you guys are providing. So that every time there is an update, they will be notified. Nowadays more people are into texting then emailing. With so many free texting apps available, more and more people opt to stay in touch with texting than emailing. Especially the Millennials, they are practically glued to their phone 24 hours of the day.

Automated Messages:

There is no such thing as a cold lead if you keep your follow up game strong. Cold leads happen when people never contact you after the initial inquires, but if you keep the follow-up, they might come back to you when they need you later in time. However, most people aren’t into putting so much effort into pursuing cold leads. We have a way out, its efficient as well as effortless; all you need to do is generate an automated message system and schedule it. This way, you can follow up on your cold leads without putting much effort into it. Make sure, you don’t spam the leads, but a little ping once in a while would be very profitable.

MMS Service:

There is nothing the text messaging can’t do; through the MMS service, you can send the buyer your property pictures as well. MMS is great if you think you are being limited with the text message service. Also, it will help the buyer to decide as well; he or she doesn’t have to go to the web site and search through a lot of listing to get to the pictures. Most people will come to the open houses if they like the MMS picture. So, MMS is a great way to increase attendance at the open house of your property.


All in all, Text Message Marketing is a great tool that is both efficient and economical. It’s a powerful marketing strategy that will soon take over email. Don’t miss out on this great opportunity to make your marketing game even stronger.

If you’d like to talk more about property management, or you need help with Everest Property Management, please contact us at Everest Realty.

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