How to Market your Property to Attract New Tenants?
It is a desire of every property manager to attract good quality tenants as and when vacancy arises. However, it depends a lot on your ability to present your property in such a manner that it appears to be alluring for such tenants. Your property needs exposure in front of your target group of customers whenever they need it. If you know how to market your property in a creative manner to make it stand out from the rest of the properties, you have won half the battle. Here are some tips to do this marketing in a more effective manner.
Be ready to advertise quickly
Once you know a few of your tenants are planning to move, you should spring into action. You cannot allow few units in your property to remain vacant for a long time, do you? The sooner you act, the faster you get results. You will have new tenants as soon as your tenants leave the property.
Reward tenants for referring their friends
Do not feel shy for asking your tenants to refer their colleagues and friends to your property. If one of the tenants is moving, you can ask him to refer his friend. Make sure that you give something of value as a gift for his referral. This way you can also forge a continuing relationship with your tenants.
Develop a strong network
There are always families looking for decent properties to live on rent. Therefore, you need to spread the word about your property wherever you go. Talk about it on social media, with your friend, a stranger on the train, and even your mailman. You never know who needs a placed like yours to live.
Promote property online
Most renters start their house hunt online. Your property should be there on major realty websites like Zillow and Trulia besides Facebook. Your ad on Facebook is seen by real people looking for a home on rent in your area. There are many online channels where you can advertise your property for free. Do not forget Craigslist also as it is used by many people when searching for a home on rent.
Take help from a content writer
Writing ads that are enticing for your target group of customers is not your cup of tea. It is better to hire services of a copywriter to create copies of alluring ads to be used on Facebook, flyers, and brochures. He will highlight the positive features of your property to generate curiosity and need in potential tenants. He will make use of words to make your property appear special in the eyes of these tenants.
Make use of signage
Do not forget sign boards in this age of internet and social media. They still work and catch the attention of all those who pass by your property. Place banners and signs in prime locations to let people know about your property. You may not know but many people contact you once you have done your marketing efforts.
If you’d like to talk more about the value of inspections, or you need help with Everest Property Management, please contact us at Everest Realty.