Modern-day real estate industry is powered by digital technology, and the applications continue to innovate and evolve. Today, sellers, buyers and realtors have access to digital tools and gadgets that allow transparency, detailed inspections and meticulous research.
Technological advancement has transformed how people sell, rent and buy properties. The industry has undergone numerous innovations that have altered the interactions between buyers and sellers, and landlords and tenants worldwide. For instance, landlords can screen their tenants and collect rent using digital tools and platforms.
Similarly, the selling and buying process is dominated by one powerful innovation: virtual tours. Buyers can now explore properties and conduct detailed inspections from the comfort of their homes. In the wake of the pandemic and social distancing norms, virtual tours have witnessed an exponential rise in popularity.
Today, listings that don’t offer virtual tours enjoy less popularity and relatively low engagement. These video tours are a powerful way to attract buyers and tenants, and enjoy a smooth selling or renting processes. Immersive and engaging property images also do the trick, but physical tours are hassling and troublesome.
On the other hand, virtual tours capture potential buyers and tenants, and compel them to explore more. Let’s take a closer look at virtual tours, and how they can help your listing stand out and command attention.
Virtual Tours: What are they all about?
A virtual tour is an interactive and engaging video showing that allows the viewers to explore the property from multiple angles. It allows potential buyers and tenants to remotely explore the property, all the rooms, curb appeal, neighborhood and other features.
It’s like a virtual showing, and you can decide which areas to highlight and which to overshadow. In recent years, virtual tours are becoming an essential requirement because buyers and tenants want to see a prelude before dropping by for a walk-in showcasing.
It’s wise to explore the virtual tours and listings created by prominent realtors and other properties in your neighborhood. It’s best to hire a professional to create a high-definition and immersive video. You can choose between an immersive video tour of the entire property, or a free-movement virtual tour.
Regardless of which one you choose; a virtual tour can transform the appeal of your listing. Keep reading to explore why your listing needs a virtual tour to boost engagement and attract offers.
Why Should you Invest in a Virtual Tour?
To Encourage & Attract
The ultimate purpose of a virtual tour is to attract the audience and engage them effectively. A virtual tour allows people to remotely explore a property and identify its winning features in the comfort of their homes. It’s an easy and effortless way to explore options and tap into properties that are genuinely worth their time and effort.
A virtual tour will attract and encourage buyers and tenants to get in touch and put in an offer or request a walk-in viewing. It’s a powerful call to action that offers a detailed and interactive tour into a property and all that it offers.
Time-Saving & Convenient
A virtual tour allows potential buyers and tenants to explore your property without leaving their couch. This convenience saves a lot of time and effort, and it also saves you the hassle and discomfort of welcoming strangers into your house.
With a virtual tour, you don’t have to dismantle your life months before an offer arrives and you’re ready to sell off. A virtual tour can drastically reduce the time spent negotiation and scheduling walk-ins and inspections.
A Safe & Remote Option
The coronavirus pandemic had nearly shut down the real estate industry because the buying and selling marketplace thrives on in-person interactions and connections. Digital marketplaces, listing platforms and virtual property tours revived the industry by allowing buyers and sellers, landlords and tenants to engage remotely and safety.
Today, virtual tours are an absolute necessity to safely introduce your property on the market, and allow buyers and tenants to explore everything you have to offer. It’s a healthy and safe choice, and it’s rapidly emerging as a must-have feature for credibility.
Building Trust & Credibility
How can you build trust and credibility for your listing? The modern selling and buying experiences are riddled with costs for the property owner and buyer/tenant. Creating a listing with poor quality images and content that doesn’t satisfy basic questions will create an incredible and unreliable image.
Potential buyers and tenants seek information, and you can win over trust and credibility by providing this information in the most comprehensible manner. A virtual tour is a great strategy to present information and create a powerful image by infusing your listing with a high-quality video.
The viewers will know instantly that you care about your property, and made a substantial investment to create a high-end listing. This investment will help you win credibility and establish trust as a seller or landlord.
It’s a Necessity!
Allow us to reiterate: modern-day buyers are expecting a virtual listing, which makes it an absolute necessity. High-definition images are a great choice, but a virtual tour is a necessity and potential buyers and tenants prioritize listings that offer virtual tours. It’s an amazing way to capture the true essence of a house or apartment in incredible detail.
It will help your listing stand out and rise above the noise and competition of similar listings. In 2021, buyers and tenants are expecting 3D property tours, and they’re likely to pass over listings without one!
People often believe that a virtual tour denies the need for a physical tour. That’s never the case because a buyer or tenant will exhaust every means available to evaluate the strengths and weaknesses of your property. A virtual tour is just a prelude before the walk-in tour.
In fact, it serves as a call to action to offer an inspiration that encourages potential buyers to pick up the phone and book an appointment for detailed consultation.